While Spotify has roughly twice the number of paying customers as rival Apple Music, it's bound to face stiffer competition as Apple bolsters its original content as it goes ' all-in' on TV. Spotify, which made its debut on the New York Stock Exchange last week, is likely hoping the partnership will Hulu will attract new subscribers. Hulu and Spotify ( SPOT) began offering a bundled subscription package to college students in September for $5.99 per month.Īlex Norstrom, a Spotify executive, said in a statement Wednesday that the bundled package was 'incredibly well received.' Spotify spokesperson Alison Bonny said the deal will be available 'indefinitely.' Which is not to say that’s the reason Spotify has ended the ability for anyone who isn’t a student in the US to sign up for its Hulu bundle.The $12.99 offer will be extended to everyone this summer. Music Ally understands that anyone who has already signed up and activates their Hulu by the start of July will have access to the video-streaming service for at least two years (and “possibly more” according to Spotify’s spokesperson) as long as they maintain their Spotify subscription.Įven so, some kind of limit has seemingly been reached for the bundle, at a time when music rightsholders are privately (and some publicly) fretting about the impact that entertainment bundles might have on their music-streaming businesses. “It’s no longer possible to sign up to this deal unless you’re eligible for the student discount,” explains a page on Spotify’s support website. Now a surprise: Spotify has ended the ability of anyone except students to sign up for a combined Spotify/Hulu subscription.

The company later rolled it out as a $12.99-a-month option for all American customers in April 2018, then dropped the price to $9.99 a month in March this year. Spotify launched its first bundled subscription with video-streaming service Hulu in the US in September 2017, for $4.99 a month.

Spotify hulu bundle